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Artificial intelligence is predicted to generate trillions of dollars in impact on businesses and the economy, yet many marketers find it challenging to grasp what it entails and how to integrate it into their marketing strategies.
In reality, AI has the potential to revolutionize everything.
While AI-driven marketing technologies may not reach the futuristic depiction of self-operating and self-enhancing autonomous systems, even a touch of AI can significantly enhance productivity, efficiency, and overall performance.
Paul Roetzer, Founder & CEO of the Marketing AI Institute, along with Chief Content Officer Mike Kaput, collaborate to guide marketers in leveraging AI to gain a competitive edge.
Marketing Artificial Intelligence is based on years of research and numerous discussions with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput expose the current capabilities of AI and provide insight into a near future where marketers and machines collaborate effortlessly to execute personalized campaigns that are remarkably complex yet astonishingly simple.
As data volumes soar, the ability of marketers to sift through the clutter and convert information into actionable insights remains constrained. Roetzer and Kaput illustrate how to turn overcoming this noise into your superpower.
Join us on a journey of discovery and insight. Marketing Artificial Intelligence is the roadmap for comprehending and utilizing AI, offering you the competitive advantage you’ve been seeking in your career.
Publisher : Matt Holt Books
Publication date : June 28, 2022
Language : English
Print length : 256 pages
ISBN-10 : 1637740794
ISBN-13 : 978-1637740798
Item Weight : 14.9 ounces
Dimensions : 6 x 1.1 x 9 inches
Best Sellers Rank: #106,456 in Books (See Top 100 in Books) #52 in Computers & Technology Industry #141 in Artificial Intelligence & Semantics #183 in Marketing (Books)
Customer Reviews: 4.3 4.3 out of 5 stars 94 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
